Peter Lindberg / CC BY 2.0
Why do I buy products? Why do I buy products. Why do I buy products.

I buy products because they work well. I buy products because they align with my personality and beliefs. I buy products because I can afford them. I do not buy products because I am female-bodied (excluding tampons). So WHY is advertising still gendered, and what can we do instead? Why can’t we be creative with how we sell products? Is it possible to serve both the brand and the audience well?

We need to slowly shift our paradigms in the direction of a new normal. We need to see people as three-dimensional - I do not buy products because of any large category I fit into (white, female, cisgender), but because I am a complicated human with basic needs. I NEED a tool kit to build my dresser, and I most likely do not need that product to be softened or pinkified because of my femininity. I need a hammer and a screwdriver.

What makes this weird and difficult in the marketing world is the idea of target markets. As a filmmaker, my education about target markets has been this: I need to create some specific categories that my film appeals to and then market specifically to that group. It makes sense,  but isn’t it a little dehumanizing to gear our products toward stereotypes? If my product is specifically geared toward women, don’t I now have to resort to gender stereotypes in order to sell to that group?

To sell without a target market is to wash-out a message. If our market is everyone, then how can we create a successful campaign?

Again, we need to shift our paradigms. What if our markets became less broad as “female”, which can mean anything to anyone, and made it about other things that create a person: their interests, their preferences, their feelings? Not an idealized version of what society wants them to be.

Just a thought.

Author: LeeAnne Lowry. The opinions in this piece do not necessarily reflect the opinions of Citizen Jane Film Festival.
Savannah Rodgers is on fire. After screening her short film Politically Correct at Citizen Jane 2015, she directed FOUR more projects: Satan Claus, For Sale, Sketches, and a tribute to her favorite film Chasing Amy. That’s a project a month!

Her film Sketches premiered at the 2016 Slamdance Film Festival in the Digital Bolex Fearless Filmmaking Competition. She traveled to the festival and met many talented industry professionals.

Needless to say, this girl is on a roll. Keep an eye out for many, many projects to come.

Catherine Dudley-Rose is a force to be reckoned with, and 2015 proved it. She spent a good portion of the year touring with her short film, Parallel Chords (overture), and composing for films including her own and CJFF Alum LeeAnne Lowry’s Once Crazy.

After touring, CDR returned to Charleston, SC – where the film was primarily shot – to perform a sold-out show with her long-time friend and co-producer Danielle Howle, opening for platinum selling artist Edwin McCain.

In 2016, New Englanders have another chance to see Parallel Chords (overture) as it tours the area as a part of winning Best Short Film at the Middlebury New Filmmaker's Festival. 

Fans of the short: good news. Catherine plans to shoot a feature version in fall 2015 and is currently financing (so give her a call and send her some $$$)!
Photo by: Joe Tanis

It’s safe to say Leah Meyerhoff is one of Citizen Jane’s most adored filmmaker alums. She and her feature film, I Believe in Unicorns, were a big hit at our 2014 festival. Before screening at CJFF, the film premiered at SXSW won the Grand Jury Prize at the Atlanta Film Festival, Best Score at the Nashville Film Festival, Best Cinematography at First Time Fest, and additional awards from The Woodstock Film Festival, Anchorage Film Festival, San Francisco Film Society, IFP, NYU, the Tribeca Film Institute and the Adrienne Shelly Foundation.

8 months after its Missouri screening, Unicorns was released theatrically and is now available on VOD, iTunes, Amazon, and Netflix. Critics loved it – the film received a 94% approval rating on Rotten Tomatoes.

Good news – Leah is currently developing her next narrative feature with Tangerine Entertainment. She is also directing a short film produced by the Bureau and has several other projects in various stages of development.

Unicorn actors Natalia Dyer and Peter Vack have also launched toward success – Dyer is currently shooting the Netflix supernatural drama Stranger Things and Vack recently starred in Hannah Fidell's feature Six Years as well as the Netflix series Mozart in the Jungle.

For more updates on I Believe in Unicorns, visit

Maiko: Dancing Child 
It’s been around a week since our beloved Citizen Jane Film Festival, and I have mulled over many of the films since I left the Blue Note on Sunday night after Maiko: Dancing Child. The festival’s slogan is: “Independent Film by Independent Women,” but the women in the films are independent as well. Many of the films our lovely filmmakers bring to the festival shed light on incredible women all around the world - photojournalists, singers, teachers, students - even prima ballerinas. Take a deep breath, take a break from your Friday workload, take a sip of tea. It’s time to talk about Global Feminism.

The opening night film, Frame by Frame, a documentary brought to us by filmmaker Mo Scarpelli, follows four photojournalists through the dangerous media scene in Afghanistan. The journalist we spend the most time with is Farzana, a woman dedicated to revealing the experiences of women in Afghanistan in order to free them from oppression. She follows the story of a woman named Jamila who was the victim of bride-burning. Jamila opens herself up to Farzana and reveals her heartbreaking story of being lit on fire by her father-in-law and having her six-month-old daughter taken from her. During the interview, we do not see Jamila’s face - only the thick scars on her hands, arms, and chest. We see a shot of an empty cradle against one wall and can feel the tension in the room we see on screen. She explains in the film that she reports on women because she, unlike the male photojournalists, has a more intimate access to the Afghan women as a result of the culture in Kabul. Farzana feels it is her duty to report on women in a culture that is so focused on men. This passion she feels for women is incredibly inspiring. Farzana’s photos and stories are crucial for the local audience in Kabul to know and for the international audience to know. Why? Because women artists are important. Without Farzana’s dedication to her craft and Scarpelli’s & Bombach’s dedication to her craft, we in America, would have a difficult time gaining access to the stories of the women in Afghanistan.

Frame By Frame 

On Saturday I saw a film called Imba Means Sing. Another documentary, the film follows Choir 39 of the African Children’s Choir on their tour through Canada, the United States, and the United Kingdom. The story I was most struck by was Nina’s. Nina is one of the older girls in the choir who hopes to be a teacher someday. We see Nina blossom before us as the power of music opens her up to the world around her. Overwhelmed by the love she receives on tour, Nina feels reluctant to go home, and back in Kenya we see a scene where she and her friend describe two older men on the street who voiced their desires to touch the young girls. Producer Erin Bernhardt, in a Q&A after the film, told us that Nina’s mother is a prostitute and that prostitution is not uncommon due to the poverty in Kenya. Moses, another child in the film says that in Kenya there are the very rich and the very poor; the middle class does not exist. Choir 39 and the African Children’s Choir made sure that Nina’s dream of becoming a teacher did not fall to the wayside. The power of music in Nina’s life has changed her forever. She may be the one to effect change in her village, the teacher of young Kenyan girls, a voice for the women of Kenya.


Unexpected, a feature-length film starring Cobie Smulders and Gail Bean, tells the story of an unlikely friendship that blossoms between a teacher Mrs. Abbott and her student Jasmine when they become pregnant at the same time. The film not only sheds a realistic light on pregnancy and motherhood but also on socioeconomic differences. Sam Abbott (Smulders) is a white, middle-class, science teacher at an inner-city school in Chicago where in the midst of a diverse student body, an African-American student Jasmine (Bean) attends. Throughout the film we see a beautiful sisterhood form and break down the socioeconomic barriers between the two women. Two thumbs up for women empowering women!

The closing night film was a documentary called Maiko: Dancing Child. Norwegian filmmaker ├ůse Svenheim Drivenes follows prima ballerina Maiko and her intensive lifestyle as a dancer. Maiko grew up in Japan but started attending a prestigious ballet school in London at age fifteen. The ballet scene in London is difficult to break into. As a result of her intensive training, Maiko is an incredibly focused and driven woman. Maiko becomes pregnant while on tour and comes to realize the struggle to balance her career, which involves incredible physical and mental stamina, and motherhood. This film poses an interesting question for all women artists: can you be an artist and a mother at the same time? Maiko certainly shows us that it’s possible. Four months after giving birth, she begins training to dance the lead in Swan Lake, and three months later, she graces the stage with a stunning performance. Drivenes agreed to give us a Skype Q&A because she herself is pregnant and could not fly from Norway to the States. A woman asked her if her experiences with Maiko have influenced her pregnancy amd Drivenes responded saying that Maiko’s drive and decision to be a mother and a prima ballerina has encouraged her both as a mother and a filmmaker.

So why did I give you the detailed synopses of these four films? Because the filmmakers at Citizen Jane this year brought us an array of films about women that helped me piece together the importance of Global Feminism in our society today. According to Google, Global Feminism is the forward movement of women’s rights on a global scale. The films that I mentioned to you support that definition. Hundreds of thousands of women in America are thinking about how to effect change in America, and that’s incredibly important. But after Citizen Jane I was left with the question that I will leave you with: 

How can I learn from and support the women of the world?

To support any of the films mentioned above, please follow the links below:

Unexpected does not have a website, but it is on Netflix. Go check it out!

Thank you for being a part of CJFF!

Written by Rachel Cooper

With Citizen Jane having ended this past week, we wanted to say thank you again for coming to our festival. We hope that you have enjoyed your time with us. For now, even though 2016 is a far off date, and we don't know what will happen next time, we hope that you'll stick with us in the months between.

While we kept a two post a day schedule leading up to the festival and during, our volunteer and guest writers need to have a bit of a break - but don't worry! We will only be falling back onto a two post a week schedule. There will be new posts every Monday and Friday, detailing what happened this past festival, interviews with filmmakers, and updates on our Film Series that will be starting up again within the coming months.

I hope that you will stay with us and come and visit and read the wonderful articles and interviews that will be available here. Follow us here, on twitter, and on Facebook for more updates and cool things to come.

- Nikki Gottschalk, Blog Coordinator

When I think about Citizen Jane, I think about many different things. I think about community, first and foremost, and how community doesn’t always mean the people you live by. Community can come from all over the nation, all over the world;  people who are brought together by a collective love of one thing: Citizen Jane.  It’s a celebration of film, of people, of stories: and it’s all something that we can all innately connect with. 

Filmmakers come from all over the world to our little town of Columbia, Missouri and get met with our midwestern charm, crunchy autumn leaves and unique programming. Students come to Citizen Jane to learn and to be inspired, to get an opportunity to have a conversation with award winning filmmakers. For four wonderful days, a community is grown and nurtured through karaoke, through movies, through Q&As and through dance. And though we may not be together now, the impact is significant.

I think about how Citizen Jane has struggled, has succeeded, and has grown over the eight years that she has been living. The eight years that she has reached out with open arms to women from all over the world, from students to professionals to people who just love movies. The eight years where we have seen people grow, climbing up the ladder to even greater heights, to where we can see them and say “We helped them get there.”

I think about our volunteers, who have worked so tirelessly for so many months, who have lovingly lost sleep to help us move closer to our goal. Their hands are what holds us up, and they grow stronger every year. We had over one hundred volunteers this year, who did all kinds of things, from helping choose our programming to putting up our signs. There are countless jobs that were done this past weekend and the months leading up to it, and the festival just could not succeed without their help.

This has been our eighth year. It’s been three days since the festival, but it always feels like such a far away dream once it's over. But, more importantly, it’s more memories that I can catalogue away. It’s something that I can simultaneously look back on, and look forward to. I feel like I could write pages about this weekend, about what Citizen Jane is, and about what it can do. But I think a sense of mystery can be good. If you haven’t come to our festival, watch our videos, look at our photos. See what has been, what can be, and mark your calendars, because next year will be even better-especially if you’re going to be there with us.

#CJFFinteract is signing off for now, but stay with us to read more about what we do outside those magical four days. I hope you’ll stay with us. 

We can’t wait to see you again.

Written by Nikki Gottschalk